Haven Servicing
Mortgage Transparency & Homeowner Wealth Intelligence
High-conversion web experience designed to bring clarity to mortgage servicing, featuring interactive loan amortization tools and fluid SVG animations.
- Client
- FinTech Enterprise
- Field
- FinTech & Growth Engineering
- Stack
- Next.js, React, GSAP, Tailwind

Overview
Making mortgage servicing easier to understand
The problem
Mortgage servicing is notoriously opaque. Homeowners face complicated statements, obscure escrow recalculations and confusing refinance options.
What I built
Haven explains it with an approachable interface: animated amortization graphs, visual payoff projections and simple consultation booking, so homeowners understand their loan instead of just paying it.
Features
01Responsive Design System
Pixel-perfect UI built with a scalable, responsive layout—optimized for mobile, tablet, and desktop viewports.
02Marketing Website Architecture
Structured and coded multiple pages with smooth client-side routing, SEO metadata, and dynamic content revalidation.
03Kinetic UI & Motion
Micro-interactions, smooth hover states, entrance reveals, and custom SVG animations engineered with GSAP.
04Third-Party Integrations
Integrated front-end with Calendly, tracking telemetry, lead capture forms, and CRM webhook pipelines.
05SEO & Core Web Vitals
Applied semantic HTML5, lazy loading, and asset minification for top-percentile Google PageSpeed scores.
06Interactive Amortization Tools
Interactive loan calculators, interest savings visualizers, and equity projection charts.
Results
- Fluid kinetic animation performance
- 60 FPSFluid kinetic animation performance
- Google Lighthouse Performance score
- 98/100Google Lighthouse Performance score
- Responsive test coverage across mobile viewports
- 100%Responsive test coverage across mobile viewports
- Increase in homeowner consultation leads
- 40%Increase in homeowner consultation leads
How it's built
- Client
- Next.js with GSAP kinetic timelines and SVG stroke interpolations
- Backend
- Serverless edge functions with dynamic static regeneration
- Data
- Headless content layer with ISR caching
- Services
- Interactive mortgage amortization & equity projection engines
What shipped
- 01Dynamic interactive mortgage calculator with live principal vs interest graphs
- 02Hand-crafted SVG path morphs and scroll-triggered kinetic layout reveals
- 03Accessible, high-contrast financial UI optimized for consumer trust
- 04Sub-second First Contentful Paint across mobile and desktop devices
Next project
Buzzoid→High-Conversion Social Growth & E-Commerce Web Interface
